Deals.Today vs Groupon

Almost nobody shops online anymore without first looking for a discount, promotional code, or coupon of some sort. In fact, 80% of the Millenials will start their shopping journey with a search for a deal. (Forbes)



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Groupon, the group-buying site offering daily deals, has proven to be wildly popular with consumers. Great discounts are given for restaurants, retail stores, spas, theatres and much more. What's more appealing than scoring a GBP100 massage for GBP25 or grabbing a meal valued at GBP50 for GBP15? People love discounts, especially during hard times when money is tight.

The way it works is that Groupon offers different deals each day for a local good, service or event in a city where it operates. Discounts range from 50% to 90%. The promotion is only valid if a certain number of consumers purchase the deal within 24 hours. Groupon keeps 50% of the revenues from each coupon deal. On a promotion with a value of GBP 100, the business get GBP 25

What happens is that the Groupon promotion runs and then there is a flood of customers coming to their store. Business owners don't think through their costs and how they are going to make money on the promotion, ending up losing money.

Those type of deals do attract a lot of consumers in the short term, but they do not necessarily make for a lot of brand loyalty or even brand awareness.

To attract new customers that generate profit, doesn't hurt your brand and make the new customers coming back, you need to have another strategy. That's where Deals.Today comes in.

Deals.Today is the opposite of Groupon.

  1. Branding: We push you to create different promotion than giving steep discounts. One negative aspect of daily deal sites and there extreme high reductions is it usually hurt the brand of the company offering it. It makes customers price sensitive. When they get something at a much lower price, they then become less inclined to pay full price for that same product or service in the future. With Deals.Today, you create your own deals, you choose your reduction or giving something for free etc. Your brand, your decision

  2. Profitable: Being profitable is one of the most critical aspects of your business. Deals.Today doesn't charge you 25% to 50% commission! Deals.Today only cost you GBP 1/month. Your business can add unlimited deals, with zero commission, no hidden or extra costs.

  3. Long term: We all know that keeping customers is a daily work, from offering the best quality, the best service and yes, our competitors are having the same issues and trying out the same techniques all of us are using. When you put your deals on Deals.Today, you are sure your customers don't forget you and will return to your business.

Conclussion

Both strategies have their values, but choosing the short term only won't win you over in the long term. You need to add Deals.Today to your marketing strategy.

Promote Your Deals Today

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